Como Joschi começou a jornada do(a) design de logotipos
Nome da empresa
Actually we are running two youth hostels at Berlin (please look at http://www.aletto.de) and another hotel in cologne (http://www.hostel.ag) - always located in the city center. The youth hostels are focused on groups of young people and some individuals as well. In cologne we are offering the service of a budget hotel (like motel one) and in the same time we are offering the group services for teenager and for adults as well.
Our rooms are containing 2, 4 or 6 beds; each room with a bath on a high standard. (4 and 6 bed rooms have separated toilet and showerrooms) Our staff is open minded and we are speaking different languages. We are a authentic service team - little family - and there is always a leasure atmosphere in our hostels. We are mixing standard furnitures wiht high end design classics. In addition to this we are offering Internetareas, a lounge and bar area, seminar rooms and for our young groups a cinema, dart, kicker and billiard areas etc. !
"There is no greater pleasure, than to surprise a person by giving him more than he expected" (Charles Baudelaire)
Conte para a gente quem é você e quem é seu público alvo
Our guests are mainly young people between 16 and 25 years old on school and sportclub trips from all over Europe and other parts of the word. In addition to them we have groups of people between 25 and 65 years old ( friends or clubs and societies)
As we are offering a high value for money we get a lot of individual guests as well (f.e. out of the internetplatforms like booking.com). These individuals are tourists, culture interested or business people.
Now we are looking for a brand adressing both groups - youth groups and indiviuals from tourits to business people.
The name acampus should explain we are bringing people together. Young and old ones in the same time. In our areas we find universities and other technological institutes - so we are focussing on them as well.
For your orientation I add the actual logo of aletto (with a coloured figure)
One idea is to keep the name in small and written letters. May be you contain "Hotel & Hostel" or "City Hotel & Youth Hostel" ! But please bring us your best ideas !
Attached you find a photo of our last building in Berlin - we are refurnishing it at the moment. (the architecture is from 1958)