We are a new, developing website that should get a large amount of traffic. We want people to think about intelligence and brains when they see our logo.
Our target audience will be people of average smarts to highly intellectual people.
We want our logo to make people immediately think about brains and intelligence, so we are thinking of a happy caricature/cartoon of Einstein riding a foot-powered scooter (since the website's name is BrainScooter). We are picturing the scooter moving to the right with Einstein riding and looking to his right side so that the frontal view of his face is visible. We are thinking of a character similar to the bobble heads from the new Night at the Museum movie. The winner of this other 99designs contest also is in the right direction with their Einstein character http://99designs.com/contests/2308. The name of the website doesn't need to be included in the design, because we are just focusing on the character right now. We would like the design to be colorful so that it is attention grabbing and memorable.
The design needs to be original so that it can be copyrighted and trademarked. No clipart or stock photos/designs swiped from the web! The file format should be scalable and usable for our website as well as for print marketing. We would like to get the design in a vector format as well as a simple JPEG file for us to show our management who might not have programs like AI on their computers. We are open to suggestions and questions!