We're rebranding our existing professional services offering to roipal and need a logo that makes sense.
The name is pronounced ROIpal and the logo needs to make that clear without looking broken up and ugly.
We're productizing a service aimed at small to medium sized business so it should be professional but have character.
- Tagline is "the business transformation service!" but position it so this can be changed easily by us.
- Vector format .AI so we can tweak the tagline easily ourselves.
- Think about existing popular SaaS brands as source of influence.
- Typical SaaS colours for small biz. Either Blue/Green/Yellow as base but this is not strict, I don't want to limit you.
- Can use a symbol or friendly illustrative character or not, think about the pal (friendly) part of roipal.
- You can use any combination of upper/lower case but remember it's important the viewer understands the roi part means ROI (return on investment)