Our apps are going to be listed on the AppExchange in a listing format, and there will be several under our brand. So the logo needs to have multiple formats or looks: (1) a full logo for the website with the name of the company, and (2) an icon-like format that is recognizable.
The logo will be in use on: (1) website, (2) business cards, (3) *printed* product sheets, (3) application listings, (4) company letterhead, etc.
* Play off of the "cirrus"/cloud idea. I know cirrus clouds are not commonly known as such, and that graphically it doesn't connote a "cloud" if interpretted literally. It doesn't have to be literal.
* Colors: blues, greys, etc.
* White background to simplify print, etc
* The full name of the company should be incorporated somewhere
* As mentioned above, a stand-alone "icon" should be able to be pulled out of this and render "well" at smaller sizes like 60x60.
I want to convey a professional, but not overly-stuffy feeling.
I've seen some great logos come out of 99designs designers and I'm really excited to see what you come up with!! Thank you!