EkoRural works to help rural people find their voice in society and promote healthy families and ecosystems. We are tired of the old dichotomies dividing rich and poor, urban and rural, North and South, agriculture and food, expert and lay. We seek to break the perception that rural people are poor and powerless. We invest in local capacities to make transformative change in lives and communities, using the integrated family farm as the point of departure. In part, we achieve this by strategically linking consumers and producers over healthy food. While we work with everyone, women play a special role in our efforts. We are passionate about our work and bring energy and determination to social change movements by pioneering inspiring experiences. Our approaches are knowledge-based, people-centered, creative, collaborative, inclusive and respectful. People are proud to work with us (and we them), but they ultimately lead and own the outcomes of our activity together.
For more information on EkoRural, check out our emerging partner network at: groundswellinternational.org
Prospective financial supporters (like-minded individuals, foundations, donors)
Rural people and community leaders -- both indigenous and mestizo
Members of the media
Government officials, agriculture and food policymakers
Peers in social change movements
Consumers -- people who eat food.
Somehow, we want to capture the spirit of rural people, mountains/Andes, idyllic agrarian life, a transformation from environmental decline/deserts to greenness and sustainabilty.
While we work with the marginalized, we support both indigenous groups and mestizos, so we need a racially balanced logo. Provided the unique role of women in our work, we'd like to emphasize their leadership. In addition, we want to attract urban-based consumers to the movement through their eating habits and food purchases, so the logo should reach them too.
The tagline for the organization is: “Haciendo eko con lo rural”; this is a play on words that in English means, “Finding voice over rural concerns” but also “Building sustainable ecosystems”. Obviously, the tagline does not translate well to English, but we may want to have a version of the logo that include the Spanish language motto.
We like the recent logo that was created for our partner network "http://www.groundswellinternational.org", in case that provides some clarity and inspiration. We have close ties with that organization and, if promising, could integrate with that logo, but we want to have our own identity.