This will be a logo for a multisite wordpress network, where investment experts / non-experts can create a site of their own on the "BETA.FARM" network. People will be able to subscribe to the sites on the network for investment advise // articles / free & premium content, and will also be able to set up a site of their own if they want.
It's a fun play on words using the domain.... "BETA.FARM" is the site address just like that. Risk research, reward farming.
Beta is a measure of the volatility, or systematic risk, of a security or a portfolio in comparison to the market as a whole. Beta is used in the capital asset pricing model (CAPM), a model that calculates the expected return of an asset based on its beta and expected market returns. Also known as "beta coefficient.
Target audience is financial investors of stock market, and various business / investor types. Also those who wish to blog or teach about investments.
Example of similar sites: seekingalpha.com & marketfy.com
SITE WILL BE LIKE A BLEND OF THESE 2 SITES AS FAR AS WHAT IT'S FOR. NEWS & ARTICLES / INVESTMENT ADVISE / LESSONS / TIPS / EBOOKS.