LensOnline.be is an internetshop for contact lenses, based in Belgium.
As they want to become the 'leading' provider in the area, LensOnline.be needs a convincing logo, which is more than just a name in a specific typo (actual situation).
primarely the actual user of contact lenses, buying them at the optician
in the second place internetusers buying lenses on the internet
The logo needs to express following brand assets:
- it's of course all about eyes and buying contact lenses
- right price
Good to know: they have an history of 5 years in which they used blue as a dominant colour.
Actual website: http://www.lensonline.be