We market luxury, high end real estate. Our current logo needs either updating or a complete makeover. (see attachment). The name is the brand and should be the predominant feature.
Take a look at uniquehomes.com or luxuryportfolio.com to see how they changed some of the typeface. I'd prefer changes to the typeface, with no graphic. Again, the name is the brand.
The target audience for your logo: Consumer Age: 40-55,
The top three things we want to communicate through the logo:
- trust but not old school
- high quality & luxury
- High Class
GreatEstates is one word. Please differentiate the word "Great" & "Estates" by different colors or your idea? The word "Inc" should be small - insignificant.
Letters must look good on white background and be large enough to read on a real estate yard sign from a distance. The typical real estate sign is Width: 24", Height: 18" of which approx. 1/3 will be the logo.
Thank you & good luck!