Green Shoots Foundation
Green Shoots Foundation is a brand new charitable foundation, based in the UK and in the process of being registered with the UK Charity Commission. We are currently building up our team and setting up the required infrastructure and logistics to start our operations in September 2010.
Green Shoots Foundation's purpose is the prevention or relief of poverty through the promotion of high quality microfinance institutions in Asia and Sub-Saharan Africa.
Our brand name is "Green Shoots Foundation" - this is what it means:
- green shoots: "any sign of growth, recovery, renewal - association with plant growth"
- foundation: non-profit organisation, charity.
What is microfinance?
"Microfinance is the provision of financial services to low-income clients, including consumers and the self-employed, who traditionally lack access to banking and related services.
More broadly, it is a movement whose object is "a world in which as many poor and near-poor households as possible have permanent access to an appropriate range of high quality financial services, including not just credit but also savings, insurance, and fund transfers." Those who promote microfinance generally believe that such access will help poor people out of poverty." (Wikipedia)
The logo will be used on our website, business cards, letters, publications, presentations, research papers and in all official correspondence.
The audience will be very diverse:
- other charitable foundations
- non-governmental organizations
- government entities
- private individual/donors
- corporate donors
We feel that it is important to keep the brand name "Green Shoots Foundation" in the logo.
However, we are open to suggestions on how it should appear.
We are also keen on the green color :-)
We would like a logo that achieves the following:
- cary our brand name
- identity us as a charitable, non-profit organization
- align us with our core values.
Our core values are:
- passion for social change
- fair practice
Feel free to be creative, to think outside of the box, we are a new crew and very keen to make an impact. Let us know if you need additional clarifications.
BE PART OF THE EFFORT, DESIGN SOMETHING STUNNING - THANKS IN ADVANCE FOR YOUR EFFORTS.