Como MobilityCIO começou a jornada do(a) design de logotipos
Nome da empresa
MobilityCIO is a new high tech consultancy. We are a group of experts focused on designing and implementing leading edge mobile solutions. We help companies devise a mobile strategy, design the mobile applications and then build and deploy those mobile solutions.
We specialize in business oriented mobile solutions vs. consumer grade solutions. We've worked with global leaders like Coke, P&G, Pepsi and Pepperidge Farm to build solutions for their mobile workers. We have also worked with several smaller software companies to extend their solutions from the back office to field workers.
Think along the lines of the FedEx delivery guy, or an Electric Company meter reader as opposed to an iPhone gamer as the user of the solutions that we design/implement for our customers.
Our differentiator is our expertise with the latest mobile technologies, and mobile best practices.
Conte para a gente quem é você e quem é seu público alvo
We target 2 types of businesses as our customers:
1) Small/Medium Software companies that need to extend their solution to run on a mobile platform.
2) Large enterprises that have a mobile work force (repair technicians, delivery people, sales people...) and want to empower their work process with a mobile application.
We need these companes to percieve us as professional, smart and focused on mobile technologies. We are the mobile technology experts that they need in order to be successful with their mobile project.
The people we target in the sales process are typically the CEO of the small/medium software company, and High level operations or IT manamgement in the enterprise accounts.
We are looking for a logo that includes the name of the company (MobilityCIO), conforms to the principals of Feng Shui color use... specifically the Water element.
We would like to be percieved as experts in the mobile technology arena, but want to stay away from specific mobile iconography... since it changes so rapidly.
The current logo is attached... not bad, but kind of generic...
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