The idea is to simply add a tag line - to identify a particular division - just beneath our existing parent company logo (see attched) without changing, interfering or competing with the company logo.
We want it to be fairly conservative, blend well - or tie nicely into - the existing logo without overlaping it. The main player here is Spectrum Plastics Group...the tag line will identify the division and this secondary. ..so it shouldn't be stated too loudly.
Important - It needs to be easily readable (it will be embroidered) - so be careful with the type face choice...especially the italics.
As far as the length of the tag line-in relation to the logo-a good starting point would be about the same length - or slightly larger than - the word "Spectrum" in the existing logo. Preferably not the full legnth of the logo itself.
We will ultimately use two different tag lines...one will read "Dynacept Division" the other will read "Protogenic Division". You can use either or both when submitting your design. The expectation is that they could be interchangable (by using the same type face and size) and not change the overall look of the design.
Colored type or design is OK but should be conservative - and again - not interfere or compete with the logo art above. Maybe blues or greys would work well. But if you have another idea that you feel will work well and fit our criteria, submit away.