Pushloop Media Interactive
We are reinventing our business and need a Logo to capture the energy and scope of who we are.
We are two broadcast tv vets with high standards for video production and storytelling.
We launched our current website http://www.pushloopmedia.com a couple years ago, because we wanted a place to showcase our abilities in online video production. Now, we want to create a broader identity that includes our still photography, magazine writing, blog(s), media training content, and interactive elements like online screening room with "comments," webinars, etc.
Personality could be described as: professional, sleek, cutting edge... yet approachable, simple, and "clean."
Our existing logo is a nondescript camera lens in black, grey and navy blue. We liked these bold colors, but are open to a variation with green, gold, or whatever you think looks modern for a media company.
People looking for interesting video content.
Companies looking for examples in effective marketing and branding videos.
Magazine publishers looking for still photography services.
Perspective employers and clients looking to see what we're all about.
Please Create the logo in such a way so that it can be used with or without the word interactive. Use a separate layer for the word 'Interactive' so that it can be used both ways.
(fyi, a "pushloop" is the name of a backwards flip in windsurfing. One of the founders is a windsurfer and TV director. I'm an on-air host and video producer so we liked the "energy" of that word and we liked how it could also imply a "loop" of footage. When you look at our current logo you can see we didn't find a way to incorporate that meaning... oh well.)
We will need our favorite logo in a high resolution 300dpi layered Adobe photoshop file (.psd) or scalable layered vector Illustrator file (.ai)
because we plan to use it in video animations, on company schwag, and in print.