I am a former international documentary filmmaker who has spent the last year and a half starting a non-profit organization that integrates films into tools for educators. I am coming back to video production work to help pay the bills while the economy recovers and because I see big potential for documentary film as a tool for generating profit.
I have come to 99 designs because I need your help to make the next step in my vision a reality. By designing me a logo you will be not only helping me out you will make a difference in my life that I would be forever grateful for. This logo and eventual branding is important to me because I would like to prepare myself with the basic tools I need to present myself as the exacting professional with attention to detail that I am. I want my professional ethic and exacting standards to translate through into my logo and brand image.
It might be helpful for you to know that the reason I like our name, Kalicon Pictures is that it feels substantial. It is the kind of name that people think they have heard before even though they have not and the kind of name everyone pronounces correctly the first time they say it. What people do not realize is that Kal is the ancient Greek root for beautiful and icon the Greek root for image. I do not need random people to know that when looking at the logo but I share that information with you because it reflects something I like. What I like is that the name works as a whole on its own but also has depth to it, there is more there than just what’s visible at the first look. I want a logo that takes this effect to the visual level.
As someone with a lot of branding marketing and communications experience describing what I am looking for in specifics other than what I have included here is difficult for me because I have not yet determined a definitive overarching unique selling proposition or positioning statement for the company that I would want to work into the logo and design. What I do know is that I am looking for something that looks very thought out and highly professional with great graphic design. The logo should impart excellence, attention to detail, strategic, effective.
I prefer a logo that will work well in a motion graphic scenario as well (aftereffects or flash) for use as a title card in a film or on a flash website.
**I have not concluded whether the logo should be a treatment of the name itself or if the logo should be an image to accompany the name that could stand on its own. I can imagine either working.
**In case it is helpful - consider that materials like a business card and other materials would feature references to the specific ways that we deliver that tag line.
Name: Kalicon Pictures
Tag(to be used in this contest but not final): harness the power of video
What we do:
- web shorts
- training videos
- & video brand strategyWho we serve:
- Profit – impacting prospective clients, customers, partners and investors
- Non-Profit – impacting prospective donors, volunteers, foundations and board members
- & government sector clients – impacting prospective voters, supporters, and campaign workers