Como Avenue81 começou a jornada do(a) design de logotipos
Nome da empresa
The Interactive Offer
I curse a lot.
“The Interactive Offer” is an internet marketing product made for (and marketed to) 25 to 45-year-old men seeking an alternative to corporate life. The site is about how to create a product and how to market it. The Interactive Offer’s tagline is "A Formula for Product Co-Creation"; this tagline is also our unique selling proposition (USP).
Conte para a gente quem é você e quem é seu público alvo
Smart, educated, 25-45-year-old men seeking an alternative to corporate life. They want to be rebellious AND respected. They want to start online businesses and make money online.
The logo should say "The Interactive Offer". Subtitle or slogan should say "A Formula for Product Co-Creation"
The logo should have a symbol.The symbol should indicate a step-by-step process or a paint-by-numbers formula.
The symbol should NOT be too business-y and it should NOT contain dollar signs or any money in the graphic. I’d like the colors to include blues and oranges/reds. Kind of like this: http://screencast.com/t/M2ZjNWY0NDgt
The graphic needs to be elegant and professional enough to justify a HIGH price. (The look and feel of the logo needs to be consistent with a very high priced product).