We are a new brand of Rigid inflatable boats primarily at this stage for the recreational boating market and ultimately moving into the commercial market also.
Our target audience covers the entire recreational boating market from those requiring a small row boat up to luxury fast rigid inflatable power boats.
We want to create a branded logo that is instantly and easilly recognisable. Portrays speed, style, elegance and quality.
1 The simple text logo will appear on the side of our boats and needs to be easily seen and recognised from a distance. It may have simple additional design elements in addition to the text, or simple text. Perhaps forward sloping to give a sense on speed?? We are not opposed to a very simple line drawn (if thats the right terminology) representation of a rigid inflatable boat being included but preferably separate to the text.
The typeface should be clear, simple and bold, please show in Black and Navy blue.
2. The second element is a stylised logo using the RR initials, perhaps with the R's opposing each other to resemble a boat moving through the water, or perhaps the Rs overlap somehow. I'm keen to see different ideas in this regard, again simplicity is the key as this logo will also appear on the boats and be sewn into seat cushions etc... Needs to be easilly replicated in many ways. It can have dimension to it for print use.
The picture attached shows how branding is usually applied to rigid inflatable boats (another prominent brand not ours). RR logo will be applied on the front of our boats and in other areas.
Please ask any questions to clarify. Good Luck!
We would like to receive the log files in .ai , .jpg and layered .psd formats