Como npgroup começou a jornada do(a) design de logotipos
I need a logo for our consulting group. We specialize in focus groups (quantitative research). Our clients are mostly Fortune 500 companies. The logo must be smart and adhere to below guidelines. The winner could possibly be tapped to also design the site's template later, depending on quality of work submitted.
Nome da empresa
CMC Vision Corp.
O que te inspira e como você imagina o design para seu negócio?
I’m a focus group moderator, I talk to my clients’ consumers
about: advertising, packaging, products they use, TV show they watch. I sit around a conference table and my
clients sit behind the mirror and watch their consumers watch a commercial,
taste a product, etc. I talk to them
about their reactions and provide my client with recommendations (e.g. how to
improve the commercial).
CMC Vision Corp
1. CMC are my initials
2. Vision refers to the fact that in focus
groups (qualitative research is the formal term)…
is key --- I watch for non-verbal cues-- which can be more telling than
what the consumer actually says.
used language include--- insights, visionary
JetBlue, Citigroup & Shutterfly (I like the font and the
incorporation of symbols)
Google & Ebay (they’re colorful, contemporary & eye
Be professional & clean looking; some of my
clients are “conservative”
Have some creative elements (e.g. bright,
colorful tabs, logo with a symbol)
Colors are royal blue & greenMake CMC all in blue & Vision in greenNo eyes, No shadow under company nameDrop Corp.Incorporate a bullseye symbol (Target) that is a mix of blue &
green and have the outer rings be fuzzy and gradually become
clearer, perfectly clear in the center.CMC Vision should be to the right of this symbol and be on 1 line vs.
- All submitters: The colors now should be royal blue with green only. Please, no more eyes and no shadow under the company name.