Como OpticSM começou a jornada do(a) design de logotipos
Nome da empresa
The Headgardener Salon
The Headgardener Salon is an established Salon in a small summer resort town in Canada. The salon is run by a british woman who clearly wants to show her patriotism.
Conte para a gente quem é você e quem é seu público alvo
A wide demographic - generally women, 18-65 who are looking for quality and value in top quality hair care. Average customer is caucasian, makes a decent living or is in retirement (the town has a high population of retirees). While in a summer / lake resort town, the salon does not really cater to a tourist market.
The logo should be a somewhat literal interpretation of "The Headgardener". My client is looking for a tree in the shape of a head (see attached reference image), with scissors giving the hair a trim. The scissors should be overlayed with the British union jack flag. I picture the scissors out to the left top of the photo.
Text in a curve around the top of the logo should be "The Headgardener Salon" in an appropriate font.
Need to end up with a vector (EPS or Corel 14) file to output on various items such as signage, business cards, etc.