The best adjectives to describe what the logo should look like would be: urban, cool, modern, comfortable.
What it should not look like: cartoony, childlike or cheap
For the pictogramm: Show a modern townhouse (30 apartments!) in an urban surrounding in your preferred degree of abstraction (we have not included any 3d renderings on purpose), try to depict the "flexible structure" of our units or just surprise us!
The Colors should not be conservative like dark blue or wine-red, but rather fresh like pink, turquoise or similar. Gradients are ok.
The same is true for the type of font to be used - please sans-serif.
The logo will be used on- and offline – please ensure proper readability on the web (font size,..)
Please Deliver final as vector files (eps).
Any questions? Just ask.
Looking forward to discussing your entries with you!