We are an organization that does multiple things in the entertainment industry, ranging from hosting events/parties to providing disc jockey services to music production. We focus mainly on the Reggae/Dancehall and Hip Hop cultures, but we also cater to other genres of music, such as house, alternative, and soca/calypso music. We are based in Jamaica, but also have an office in the USA.
The name Code Red was chosen to symbolize excitement and some degree of danger, but NO violence. The logo has to work with this theme.
We mainly play and host events at clubs/parties here in Jamaica, but travel extensively overseas to work; hence we need a logo that will represent us worldwide and show we are international, but nothing too obvious like a globe.
We need the logo to represent us on fliers, local TV stations, as well as all other promotional material (i.e. billboards, mini boards, etc.) used to promote events that we provide a service to. We would also use the same logo on stickers and business cards; bear in mind the logo will sometimes be on small fliers and should be recognizable even when it’s small. We would prefer to keep the name ‘Code Red’ within the actual image design without breaking the logo into two parts; basically, I don’t want an image with words written separately beside or below it.
Be creative! I am really leaving it open to all creative ideas. I don’t like the existing logo because it doesn’t fully reflect an entertainment entity. I think it’s somewhat ordinary and needs to be brought into 2009. Lastly, the aimer design we currently have is exactly what I DON’T want; NO violent imagery. However, we have been using it for years, so it is recognized as representative of us; it would be nice if the new logo is reminiscent of it, but that is by no means a constraint. Remember I am looking for a redesign because I DON’T like it; do not think its current look is ANY kind of STRICT guide.