Logo: RetaiLigence Data business

RetaiLigence

Serial entrepreneur. Have started-up 10 country subsidiaries for various software companies, now doing my own start-up. May use the winner again for other graphics in the future.

On 1 hand it is retailers who need to be confident to share data / information with RetaiLigence. Therefore the logo needs to be fairly corporate feeling. On the other-hand it is smaller web-sites, mobile phone application developers and advertising agencies and for that reason the logo should be fresh, modern and Web 2.0'ish.

If desired, some examples of Web 2.0 logos I like include:
http://trutap.com/
http://www.skype.com/
http://www.crowdspirit.com/
http://flock.com/
http://dropsend.com/
http://mint.com/

Corporate companies would be companies like Oracle, i2 Technologies, IBM, http://www.JDA.com, etc.

I can tell you some things I like. The logo should probably not incorporate all of them, but obviously some of them will make it more attractive to me. So general preferences:

- generally like Blue (perhaps a http://www.microsoft.com blue or darker. Example: I like blue at http://www.jda.com/)
- need some small picture/icon/logo, not just text
- The picture/icon/logo could give a sense of Data (or intelligence)
- The "L" of RetaiLigence should be capitalized
- I love 3D look. How you incorporate 3D could be a reflection on the bottom (like Apple uses), or perhaps 3D picture/icon/logo, or font
- Other concepts that are relevant to RetaiLigence are data, "real-time" and "cloud" (as in Cloud computing)