Concurso concluído

Logo for RetireTropic.com

Agency123 precisava de um novo design de logo e criou um concurso na 99designs.

Um vencedor foi selecionado entre 49 designs enviados por 21 designers freelancers.

49
entradas
21
designers
1
vencedor
Design finalista por ckaliasck
Design finalista por NoF
Design finalista por NoF
Design finalista por NoF
Design finalista por xionel
Design finalista por gab-design
Design finalista por gab-design
Design finalista por MiekeLucian
Design finalista por dzi
Design finalista por dzi
Design finalista por NoF

Como Agency123 começou a jornada do(a) design de logotipos

Resumo

The sun, the sea, and the sand! Put your creativity (and inspiration from years of vacations) to work to help RetireTropic.com come up with a new logo.

Nome da empresa

RetireTropic.com

O que te inspira e como você imagina o design para seu negócio?

Creative Brief

AboutRetireTropic.com: The site is a portal to help retirees buy property in thetropics. The first version of the site will focus on 5 countries in Latin America, but we expect to expand over time.

Competitors:

http://www.InternationalLiving.com

http://www.PathfinderInternational.net

http://www.BoomerScape.com

Target: 55+near-retirees or retirees that are looking to buy a second home or a retirementhome in the tropics.

AudienceCharacteristics: This is the least tech-savvy generation and the navigationneeds to be easy to read and incredibly intuitive. Headlines and copy need tobe bigger so that they can be seen with bad eyesight. They tend to investcautiously and wisely. They are the baby boomer generation and the generationthat preceded it.

Brand characteristics:RetireTropic.com needs to be a very reputable brand. It needs to be the kind ofplace that you would trust put your money. The site needs to be expert and informative – the site will referencesober and honest perspectives about the risks of investing in specific regions.At the same time the site will present the aspirational benefits ofliving/retiring in specific countries.

RetireTropic.com also needs to represent the tropics. Itneeds to bring you back to a place where you feel like you can relax: that tripto Mexico, that Hawaii vacation, the beaches of Jamaica. The brand needs to manifestwhy retirees are looking to retire in the tropics – a better standard ofliving. Colors can be tropical but should not be over-the-top.

Site characteristics:The site needs to be very visual. Use of images will be critical. Also use ofthe space above the fold to promote featured properties will be key.  The top header on sub-pages should not take uptoo much space so that more space can be made to feature content andinformation – see Kayak.com search results pages.

Sim

- trustworth
- elegant
- relaxing
- appealing to the 50+ crowd
- emotive
- classy
- horizontally oriented to not take up too much vertical height on the webpages
- must include the domain name in some way RetireTropic.com

Não quero

- overly crazy colors
- over the top
- edgy
- sloppy

Pacote personalizado

US$204

Destaques grátis

  • Concurso aberto
  • Rápidos

Arquivos Finais

AI
EPS
PDF
PNG
JPG

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