We build websites that help chemists share and manage their work. Our mission is to bring the best of the consumer Web experience to chemical information systems.
Our industry is dominated by older companies that haven't embraced the Web or highly collaborative solutions. Desktop software is the norm, and much of it hasn't aged well. Information silos abound. Collaboration is stifled.
We want to stand out as the forward-looking company that 'gets it', and we're hoping our logo will help us do that. I'm not sure if a logo can communicate all of this, but if it does - that's the one we'll pick.
Our customers come to us tired of the same old products, services, and business practices. They'll be looking for something fresh, something that represents the future.
Our customers can also be a little confused and apprehensive about going in a different direction.They're buying products and services that not many of their associates have used before. They need some assurance that we know what we're doing and take our work seriously.
The most important thing to us is that someone who sees the logo should think two words: "web" and "chemistry".
"Web" can also be represented with graphics suggesting "collaboration" or "connectedness"
The graphic should emphasize connectedness and collaboration over chemistry. Our company name is highly suggestive of chemistry, but not of these other qualities. We want the graphic to convey this message.
The graphical element that makes us unique from other Web development companies is the chemical structure - those hexagons, pentagons, wedges, and zigzag lines that chemists draw.
For examples of chemical structures, see our site Chempedia:
Incorporating a chemical structure (or part of one) into the logo would be great, but is not required.
Technical requirements include:
- The company name "Metamolecular" should be used
- The same case should be used for all letters
- "meta" and "molecular" should not be distinguished by contrasting colors or font weight.
- The "LLC" part should not be used
- SVG as output format
- Usable on Web pages, in presentations, and on business cards
- No licensed fonts or graphics. You must own copyright to entire logo contents.
In terms of the look, colors, graphics, we leave that entirely to you. There's nothing we're trying to match our logo to.
Things we like:
Things we dislike:
- information silos
- tradition for tradition's sake
- sharp corners
I will assign a start rating and specific feedback for every design submitted.