We are an online retailer, selling a wide range of global brands in surf skate, snow and wake. We are predominantly surf clothing and accessories, with lessor product lines in skate, snow and wake. We also sell some hardware (surfboards etc) in each of these categories.
Target audience is both male and female aged 12 to 35, with a passion for surf & beach fashion and culture, or extreme sports.
We're looking for the designer to create a logo and select a font face and type to compliment the logo.
We're wanting something that works in a typical horizontal layout.
It could be one of two things:
1. a simplified image - eg abstract use of wave, hibiscus, surfboard, or a made up symbol; or
2. An abstract of the letter J to be used in Surf Junkie, much like the letter O is used in Fox (attached)
For both the logo and font we're looking for something simple, cool and slick, with clean lines. We don't want anything grungy, graphiti, or too busy.
Think of the classic surf brand logos:
Billabong, Ripcul, Quiksilver, Hurley (attached)
or slightly more complex designs:
Instinct, Town&Country, Bic (attached)
We also really like the winning design in this contest:
We've got no preference for colors, so feel free to use black and white, or experiment with colours, as you see fit.