We are new social media site and mobile app that focuses on helping adults who want to find the perfect bar, club, lounge or resort by seeing what kind of drinks the bar is serving in real time. We are a fun site that will help guys find out where the girls are and the gils find out where the guys are. By using real time data form these bars patrons can go to the site or open the app and find out where more beer is poured - find guys. Maybe a bar is pouring more fruity based concoctions - more women. But the site will be used as a advertising tool for bar owners, franchises and resorts. These establishments will use the site and app to promote their bar, advertise specials and target certain partier's on certain nights.
Initially our demographic will be concentrated in the major cities in the US but as the site grows our audience will be international. Our target audience are young adults from 21 to 35 years old. These patrons want a night-on-the-town and have fun while doing it. They are comfortable using technology to find places for eating, drinking and traveling too. They use sites and apps like Yelp, Foursquare and Groupon. The target is also the owner, manager of the drinking establishment. As stated, they will use the site and app to promote their bar, offer specials and attract new patrons to their bar.
The logo has to have an international and fun appearance. We do not want any drinking Leprechauns or any other ethnic stereotype.
We would like to see a "bug" (meaning a separate logo mark next to or on top of the name, not an actual bug) along with the word mark that can potentially stand on its own and be easily recognized, (for example: the twitter bird, the nike swoosh, target or apple)
COLORS: keep it fun and energetic, unusual color combinations welcome
FONTS: Fun, but not childlike; Energetic but no kitschy; serif or san serif
Files must be vector, delivered as an EPS or AI file
NO CLIPART or stock allowed, we frequent royalty free and free vector sites so we will know.