Como ART68 começou a jornada do(a) design de logotipos
Nome da empresa
We are an German Publishing House, wich ist locatet in Munich. For people, who follow to their interest with enthusiasm, we develop Special Interest media. Also over 20 magazines and collecting editions, 300 book new releases per year, approximately 1,400 available books and over 150 DVDs inform, inspire and entertain we our customers. In our topic worlds we belong to the prominent offerers - with highest product quality, first-class service and publishers from passion.
On of our labels is the J. Berg publishing house. 1950 based, concentrates on topics from Bavaria, the alpine region and the adjacent regions and countries. The heart of the program are leisure leaders for all ages. Book of pictures and Monografien to traditional topics round the offer off. http://www.verlagshaus.de/wir_ueber…77_77.html
Conte para a gente quem é você e quem é seu público alvo
The target audience are prevalent families with kids in the age of 2 to 13 which spend ther leiser time -almost together- with outdoor activities like hiking, cycling, sightseeing near their place of residence. They live in the greater area of Bavaria an their travel destination is within there.
To make an empression of the books we sale an for more information please have a look at http://www.bruckmann.de/suche.cfm?s…_verlag=76 and
The brand and the logo is well-known in the target audience, as well in the booktrade, so we need "only" a soft relaunch of it. The colours (red/white) shoud be persist; other combinations please only conservative ones. The brand recognition has to be warranted. Also the form should not be serius changed. On the contrary the font and the symbol (the white circle) are available for new suggestions.The last default is, that the new logo falls into place with our outher brand (GeraMond, Bruckmann, Bucher), please look therefor under http://www.verlagshaus.de/
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