Logo for a new specialty food product

Chameleon Chili Sauce

We are a start up specialty food company launching our first product this summer. Our product is based on an old family recipe that combines tomatoes, onions and a VERY unique blend of spices to create a sauce that can be eaten straight from the jar, but is at its best when added to basic food dishes making them taste like amazing gourmet dishes. Our corporate style is relaxed, fun and a bit funky/hip.

Our target audience is the person who shops in specialty food shops looking for items that they can use to make even the most basic foods have amazing flavor. Our typical customer would be described as a "foodie" most likely between 25 and 50 who knows good food but certainly appreciates good value. They are typically urban dwellers who are good cooks and entertain.

This logo will be featured prominently on our label and must help draw a customer's attention amongst the other creative and unique labels typically found on shelves in specialty food stores. We would also like the label to reflect a fun, hip style. Our product is NOT a salsa. It is a tomato based sauce that incorporates onions heavily as well. The name "Chameleon Chili Sauce" comes from the products ability to blend in with any food and improve the flavor and enjoyment of the food. This product has hundreds of uses. An early idea for the label incorporated a half tomato/half onion with a chameleon crawling up the front of it.

We look forward to your designs! Thank you!