Como i.c.Health começou a jornada do(a) design de logotipos
Nome da empresa
ystreet, ystreet.com, Yst
Premier Information Technology hiring, recruiting and staffing solutions. The Y stands for gen Y: Impact, communication, flexibility, technology. Young, hip, professional company.
Conte para a gente quem é você e quem é seu público alvo
All IT management levels are being targeted. There is a lot of competition in this field, so we are relying on the name and logo to brand something that they will not forget. Logo needs to pop and be memorable.
1. professional, hip, colorful, fun., etc.
2. Generic name used, so maybe something that incorporated what we do
3. idea: Y to be silhouette of a person and then the two curves of the Y to be streets
4. Idea: Yst, name and logo in one
5. Be creative, looking for some really unique ideas. We need to think different.