The logo should be Typographic or Symbolic. A typographic logo containing a symbol would also be a good option, because the symbol could be used in isolation once the company becomes more established but I don't want to constrain the designs.
The logo needs to have an element that looks three dimensional, but it also needs to look good in monotone (e.g. faxes, b&w prints etc.) so my preference would be that the logo in it’s most basic form is only a single colour (or maybe two contrasting colours) and does not contain gradients or shadows in its most basic form.
I have not decided on any colour considerations for my logo but this may become more evident during the design phase.
I would like to use the concept that MC Escher used in his picture "Day and Night" where he uses the gaps/shadows of the white birds to show some black birds.
I am thinking that the logo should consist of the typeface "3D Illusions" in a sans serif font.
I would like the motif part of the logo being a "flock of birds" expressed as a silhouette flying away from the 3D Illusions upward and to the right. I would like the birds to form an arrow shape with the leading bird by itself, followed by a couple in the next row and more in the next row etc. (because this is the way they naturally fly). The spaces/shadows formed by the "white birds" should form a flock of "black birds" flying back into the 3D illusions.
Additionally I would like the flock to appear to be coming out of the page slightly, in that the leading birds will appear larger that those closest to the 3D illusions.
I know this is a fairly radical deviation of the designs that have been submitted. I also know that this is more complicated and requires some effort to complete the design so I am prepared to increase the prize money and the duration of the competition and will even guarantee the prize money once I can see that we have concepts that hit the mark.