Como Adam Wright começou a jornada do(a) design de logotipos
Nome da empresa
31, male, marketing international business background. Did MBA, worked in tourism a long time from marketing to web markets then strategy and yield management. Now working in Transport but am starting doing consulting in my spare time to companies I used to work for. If things go well I can grow to more clients.
Conte para a gente quem é você e quem é seu público alvo
Corporate clients. Need to create an image of professionalism.
Initially in tourism industry, but wanting to spread to more industries so don't want to constrain it. Pitching to top management level people, so need to look like I am up to it. Don't want to be written off as being too smalltime.
I want a logo that i can use on a website, business cards and letterheads.
Key to me is to make it look professional. it's just 1 person part time today, But I want to create an image of being serious and big time. think Mckinsey, Boston Consulting, etc.
When someone looks at my business card or website I want them to be impressed. I don't want them to think "this guy made his logo himself".
That doesn't mean it needs to be super complicated, but needs to have a professional, someone spent a lot of money designing this look and feel.