TOR stands for The Old Republic. The Old Republic is a MMO video game made by a company called Bioware. It is based around the Star Wars IP (intellectual property). More information can be found about the game at http://www.swtor.com. The game was released in Nov 2011 so most of the websites that service the game are relatively new. As a note, Lucas Arts is very protective over their IP thus we do not recommend designs that include any direct Star Wars imagery. What we mean by this is nothing that is obviously photographic - stylized stuff is fine (for example like torhead.com's Jawa character as their logo)
Our website is designed for players of the The Old Republic and people who are interested in the game. We are a destination site that covers news in the form of blogging and reporting. We have a forum section for people to interact on. And If you are familiar with MMO games, we also have sections of the site dedicated to tutorials and guides, combat analysis, guild and pvp recruiting, rankings, strategies for PvP and PvE, videos, talent calculators, addons, premium services and much more. The site’s goal is to be the one stop shop for all things related to TOR.
For some inspiration into the type of site we’re building, combine the features and functionality of the following from the World of Warcraft IP (note, we aren’t doing a warcraft site - these sites are just a reference to the type of content we will be producing for TOR):
While we realize that gaming tends to be more heavily focused in the 12-49 males (probably 80-85%), we’re looking to appeal to a broad audience as MMOs have a mass appeal among many demographics.
Torauthority is hopefully the first in our series of gaming destination sites. We’re hopeful that the site will be successful and that we will leverage the ‘authority’ in our name to bring about other destination sites (ie. if we were to do a destination site for the game Rift, we’d consider the domain riftauthority.com) . As such, it would be helpful if the logo design considers ways in which we might use a similar design for future sites - meaning that the brand would be recognizable if we were to do a similar destination site for a different MMO game.
The attached site wireframe gives an idea of the space we’re looking to work with for the logo. The logo placeholder is 172x90 so something that fits within that proportion is ideal. The logo will be used in all mediums (print, internet video, merchandise etc...) so high res and large scale versions will be needed.
Other TOR sites that are competitors to what we’re looking to produce include: