who actively want to explore a destination and who are interested in
its gastronomy, nature, archaeology (culture) and its authenticity
in the shoulder seasons of all age groups who are looking for a
break of a week or so (not necessarily 2 weeks) and who are seeking
the sun (not necessarily in July and August)
palette: mosaic = diversity
focus on Malia’s other assets and to get away from the typecast
“sun, sea and sand” image, we want to use colours
from nature’s palette (for example green, brown, blue, yellow,
ochre, red etc.) and of course the red /golden-brown, which is the
colour of Malia’s earth.
should connect with food, mood and memories. We think a good example
of this is http://www.montenegro.travel.
on Malia’s other assets and enhance tourist season
the use of those colours
we want to focus on Malia’s other assets, apart from the beach
and the sea, for instance its fascinating flora and fauna, the tasty
local cuisine, the Minoan archaeological site, the activities like
mountain biking or caving.
we want to enhance the tourist season by trying to attract visitors
in the shoulder seasons. Climate and nature allow pleasant holidays
throughout the year, with every season having its own distinctive
asset and charm.
an image of being a child-friendly and environmental sensitive