… will revolutionize the financial services industry by making banking sexy
… offer intuitive and fair savings and investment solutions featuring a completely new and unique user experience across channels, especially via mobile devices, and superior products in terms of cost, risk, and performance
… enable our customers to achieve their financial goals as fast, easy, and fun as never before
… are a team of former consultants, bankers and university professors with together >30 years of financial services industry experience
OUR CORE VALUES ARE ...
... FUN and EMOTIONAL --> our service will be FUN to use and will EMOTIONALly charge the usually boring topic of savings and investment
... SIMPLE and INTUITIVE --> we will use SIMPLE and easy to understand language to explain our service and our user interfaces will be INTUITIVE and hassle-free to navigate
... INNOVATIVE and FRESH --> our company is INNOVATIVE and brings a FRESH and positive spirit to the antiquated and conservative banking/financial services industry
BUT YET IT IS IMPORTANT THAT OUR LOGO ALSO CONVEYS THE VALUES OF …
… SERIOUS and TRUSTWORTHY --> since we offer financial services our logo must covey that our company is both SERIOUS and TRUSTWORTHY
… FAIR and TRANSPARENT --> and of course the services and products we offer as well as the pricing we charge are absolutely FAIR and completely TRANSPARENT
... please put in your very best efforts to come up with creative thoughts on how to best link our logo to our value proposition which is to help our customers to easier and faster reach their dreams in terms of better achieving their personal financial goals
SOME DOS AND DONTS ...
... we are looking for a logo with a very clear and visible link to our service and product, so we don't want any kind of abstract logos
... we want to have exactly 2 colors in our logo, so not 1 nor 3
... we want to see both, one colored and one b/w logo design draft
... we are looking for a 2-dimensional logo, so no 3D effects please
... we don't like mirror effects nor flashy color gradients
SOME CONCRETE IDEAS OF ELEMENTS WHICH COULD BE USED FOR OUR LOGO (not binding, so please feel free to come up with better ideas!) ...
... a stylized happy/triumphant person symbolizing that personal financial goals have been reached
... a happy/triumphant smiley symbolizing that personal financial goals have been reached
... a circle with a tick mark/arrow symbolizing that goals have been reached
... a stylized heart beat symbolizing an impulse to save and invest
... a stylized squirrel collecting/carrying hazelnuts symbolizing the savings process of collecting money
FOR MORE INFO ...
... please don't hesitate to contact me directly