We are looking for a logo which has the following qualities:
- strong / powerful
- indicates that Parwan Valley mushrooms are a premium, quality product
- the logo should suggest that the mushrooms are grown at a state of the art facility
- the logo design should be contemporary and fresh.
PLEASE NOTE: The logo will NOT include the business name of Parwan Valley Mushrooms Pty Ltd. Instead the logo should include the brand name, which is Parwan Valley.
We require two versions of the logo:
Version 1: this will include the brand name - Parwan Valley.
Version 2: this will include the brand name PLUS the secondary tagline - New Generation Mushrooms. These words may be presented either capped or lower case, at your discretion.
We will require the winning designer to also provide us with graphic standards information as follows:
1.) colour specifications for web, print and spot colour applications (ie. CMYK and RGB) together with the correct names of the colours used
2.) font specifications
3.) variations of Versions 1 and 2 in both horizontal and stacked formats
4.) mono & reverse formats for both logo Version 1 and logo Version 2.
5.) minimum size at which the logo may be reproduced.
6.) the amount of clear space which should be presented around the logo.
The logo will be used to market Parwan Valley mushrooms to consumers across Australia. It must help to position Parwan Valley mushrooms as THE best mushrooms available.