Como smbergin começou a jornada do(a) design de logotipos
Highly successful and recognized firm needs a logo to communicate the strength and wisdom that has been tested in all market and economic environments.
Nome da empresa
Key Financial, Inc.
O que te inspira e como você imagina o design para seu negócio?
Key Financial, Inc. does comprehensive financial planning and wealth management in all areas of a client's financial life, designed specifically for that client and their family.
The distinguishing characteristics of this firm is its personal approach, custom design of each client's financial affairs. The founder is a highly accomplished woman, won numerous awards and has been repeatedly recognized as a leader in the industry. The firm is known for being attuned to the informational and emotional needs of their clients, and sharing the straight story in a knowledgeable and empathic way.
- crisp and clean
- classic and conservative
- convey security, strength and confidence
- unique (doesn't rely on typical wealth management imagery like pillars, rocks, umbrellas, lighthouses, compasses)
- blue and no fading in of the colors
- crisp reproduction when photocopied
- not too busy
- no dollar signs
- no key - or, if a key used it must be subtle
- no puzzle pieces (althought that is basically what the firm does - puts together the pieces of a client's financial life which would normally be overwhelming to them) nothing to abstract
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