Como claudiapascolini começou a jornada do(a) design de logotipos
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We produce web to print journals. These are luxurious high quality 'coffee table' books. Each title invites the customer to narrate a story through a combination of image and interview. The branding must be unisex, and reach millennials as well as the older generation. Something modern with a clean aesthetic, but not corporate. Each book will be beautifully bound in cloth with a white matt gift box, tissue wrapped with a sticker - the logo must work across all these points
Qual o segmento que sua empresa está mais relacionado?
Arte e design
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Para nos dar uma ideia geral da sua marca, quais estilos você mais gostou
I want the word memento to evoke a sense of memory and space. The letters should be soft and calm, the space between the letters are the space between thoughts and memories. The brand should have a light, fresh and clean aesthetic. No heavy or dense marks, no block colour. Letters can be faded or designed in such a way to feel like they are memories.
I would like the word 'Memento' to be prominent. The word 'Journals' must be included but it is secondary and should not pop out in the logo. I would like to see an 'M' motif incorporated into the logo. The motif and name must work together and independently from one another. I will probably use the name across the website, but the motif only on the stickers and tissue wrap.
The logo will be used across the website, journal photo books, greeting cards, business card and gift wrap (white matt box, sticker and tissue wrap).
It would be very helpful if you could mock up the logo in context, either onto a website template, sticker, tissue or gift box so I can see how it will look across products
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