Concurso concluído

Logotype design for Frozen Yogurt family business.

Bridges precisava de um novo design de logo e criou um concurso na 99designs.

Um vencedor foi selecionado entre 163 designs enviados por 22 designers freelancers.

163
entradas
22
designers
1
vencedor

Como Bridges começou a jornada do(a) design de logotipos

Nome da empresa

Yogofrút (with an accent in the letter "u")

Visão geral

Yogofrút is a family owned business that serves frozen yogurt*. The business will open in 2 months and will be located in Lewisville, Texas (Dallas/Fort Worth metroplex) in a strip mall.

The frozen yogurt business stands for a healthy approach to having dessert. It also emphasizes a fun and welcoming environment. Consumers visit a Frozen Yogurt store to spend time with friends, chat and have a sweet treat.

This business wants to relate its product to the health related characteristics of fruit as well as its qualities (color, shape, texture). It also wants to establish a close relation with its consumers and be more personal than its competitors.

The logotype should transmit the following feelings: refreshed, energized, invigorating, satisfying, and of course, FUN.
The environment of the store is one of cleanness yet playfulness, exotic (tropical fruits) and slick graphics.

Some good references for this product are:
http://www.pinkberry.com
http://www.yogurt-land.com
http://www.yogenfruz.com

*frozen yogurt: Frozen yogurt is a variant of ice cream. While maintaining the same properties of a sweet and pleasant dessert, frozen yogurt is low in calories and based on yogurt, making it healthier. It’s a very popular item for the crowd who is health conscious but still want to have fun going out for some ice cream/frozen yogurt.

Conte para a gente quem é você e quem é seu público alvo

The target audience in order of relevance is:

1. Youngsters between the ages of 15 – 22 years old. (high school and college level)
2. Families with young children between 5 – 14 years old.
3. 30+ year old fitness-oriented people (both men and women)

Given the product and the age of the consumer audience the design style can be dynamic, innovative, creative, fun, colorful, energizing, refreshing and clean yet professionally executed.

Requisitos

1. Most of the marketing will be done online with extensive use of social media. Animation, music, video, special promotions, contests and so on will be part of the promotional pieces; so, keep in mind that the logo, or part of the logo may at some point be animated, (see this sample: http://www.yogenfruz.com) or part of a screen saver, a mobile download and so on. NEVERTHELESS, the logotype should be a compact design, a unit treated as a whole.

2. The logotype will need to be highly scalable, from printing on a teaspoon to printing on a banner or outdoor display.

3. Okay to incorporate fruit shapes. Open to various colors and type faces.

4. Final work in vector art (AI) and PSD.

Pacote personalizado

US$204

Destaques grátis

  • Concurso aberto
  • Rápidos

Arquivos Finais

AI
EPS
PDF
PNG
JPG

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