Como Lolly Jar começou a jornada do(a) design de logotipos
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An engaging service for time-poor people, bedazzled by the wealth of web applications and services that appear to exist but who don't have time or experience to get to grips with them. Lolly Jar consults on their communication, project management and virtual needs and recommends, implements and maintains a suite of web services and applications to help them manage their business and life.
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This is a fun brand, but our values are; Rigour, Remarkable and Responsive. We are a service brand. We want to take away people's anxiety and enable them. We are aimed at smaller players (1-2 people organisations) but do not want to look out of place if someone goes to their large employer and says "Can I get these people to set me up at home so I can work more effectively".
We are aiming at independently minded people, tech savvy but time poor. Higher socio economic. Ideal customer: 40 year old communications consultant, works with a number of clients collaboratively and wants to manage things efficiently and elegantly. Struggles with email in-box and folder systems, passwords and working across a number of locations.