Cafe Roasters is a Amazon store (opening soon) featuring geographically local, premium specialty coffee crafted and roasted by small artisan coffee roasters. Our company is passionate about great coffee and supporting the artists that put their heart and soul into roasting and blending a splendidly unique cup of coffee.
Our macro audiences are the small local cafe roasters and the world-wide consumers of coffee.
The cafe roasters are in a David and Goliath battle (with big brands like Starbucks and Farmer Bros.) to attract consumers who they want to experience the taste and pleasure of a hand crafted cup of coffee. They are passionate about their profession and take pride in everything they do.
Amazon coffee buyers come in two flavors. Buyers who know what they are looking for in Amazon's coffee section and buyers who like to shop Amazon and discover new specialty coffees. We are hoping to appeal to the emotions (unique, premium, gourmet, specialty, hand crafted, scarce) of both audiences. Our goal is to persuade Amazon to create a new category in the coffee section called "Cafe Roasters" and expose Amazon customers to hundreds of small, local coffee roasters.
We are hoping the talented designers of 99 Designs can create a logo that offers a brand promise "unique hand crafted coffees from small, local artisan roasters."
The ideal logo is internet friendly (colors) is horizontally focused (so that it can be used in a title banner), has a white background (helpful for a Amazon store).
We are very open minded and looking forward to reviewing unique, artistic designs.
Our cafe roaster partners also appreciate unique design. The following a few examples: