We are an early-stage start up company that is developing innovative technology for companies that print millions of labels. Today, these labels typically go on packages and products and are generally considered basic and old-line stuff. Our solution is a label that helps companies cut costs and reduce waste. Our labels can save companies millions of dollars every year. We are a less expensive, more efficient label. Our solution uses polymer science and is unique, novel, and innovative.
Our target audience has two facets. First, we are targeting potential customers, which are companies that print millions of labels as part of their everyday operations. These customers care about cost, efficiency, waste reduction, and like that our solution is simple, yet technologically transformative. The second facet to our target audience is potential investors who will back our company. They need to see that this technology is unique and innovative, that their is a compelling reason for companies to buy it, and that our company is going to be a high-tech disruption in an otherwise low-tech, basic marketplace.
Here is our old logo: http://www.nulabelprinting.com
As you notice it is black-and-white, serifed, and has a barcode coming off of the N in NuLabel.
We want some color injected into our logo - we do not want to be too loud or too bright, but a little more than the current black-and-white design.
Our name is now NuLabel Technologies - which is different than what the original logo suggests.
The type-face should be bold and simple, and sans serif.
We do not want stock photos, hokey cartoons, or clipart in the logo.
The files we will require are:
Print file format - .ai (CMYK)
Web file format - .jpg, .png, and layered .psd (RGB)