umpaweb is a startup that will be delivering affordable, social, web packages to clients worldwide. We are a couple of people with loads of experience at top companies, have created and sold companies and now want to share our knowledge in an affordable way to small businesses that are a little behind the curve.
Why Umpa, if you are like us and recall childhood stories fondly then you will know Charlie & the Chocolate Factory. We loved the Umpa Lumpas and their chocolate making abilities and want to bring aspects of that story into umpaweb. The tag line will be something like "golden tickets to delicious websites" and we will be running a "web factory" building fantastic websites for great small businesses and individuals.
A character in the logo is wanted however we do need to be careful of copyright issues, so make sure its original.
We are really excited about this venture, there are some truly fantastic small businesses out there that lack the knowledge and or the time to create an efficient online presence that drives them customers. We will be taking our years of knowledge and passion for the web and creating affordable packages for our clients.
A lot of our customers will also need a new identity designed so we are looking for designers that we can establish a long term relationship with, especially if you have experience working with Wordpress/Joomla/etc.
We are talking to small business and individuals that do not have a web presence or want to improve their current site.
We will be driving people to our site both through online and more traditional methods. When they see our identity they need to see something that inspires them, builds trust, looks clean and simple and it has to have an element of fun to it, after all growing your business and interacting with clients is fun and should not be hard work.
We are also in this for the small guys, the small business and individuals so don't give this an old corporate feel!
Simple - A logo for "Umpaweb" with the tag line "golden tickets to delicious websites"
We want a character in the logo, this character is going to be a part of the story, the one creating the sites.
The brand we envisage is a bunch of characters working hard behind the scenes, doing something they love and delivering quality websites to our customers. We like the mailchimp brand (not the text) and the story it tells, we just think one chimp wont be enough to keep up with our business.
Be careful with copyright issues when developing our character, we are drawing parallels to some stories already out there but we are also unique.
Some colors we like: (but do not be afraid to suggest something else)
That's it, we are live at the end of this month, good luck and hope you can be part of the ride.