Como Mike McGroddy começou a jornada do(a) design de logotipos
Nome da empresa
Intuitive Ophthalmics (IO) is focused on identifying and developing novel technology for unmet clinical needs of eye care physicians. Through its unique expertise in biomedical engineering, medical care and commercialization, IO will hope to lower complication rates of current ophthalmic procedures and push the envelope of future eye care technology. Currently IO is developing technology to lower complications in cataract surgery, expanding treatment for millions of people suffering from the most common cause of preventable blindness in the world.
Brand Identity we wish to convey:
1. Innovative: IO is run equally by physicians and engineers who create novel medical technologies to satisfy the greatest clinical needs of our customers
2. Intuitive: IO employees collaborate directly with end-user physicians to ensure our technologies effortlessly integrate into their practices
3. Ambitious: IO plans to quickly expand our offerings globally to address the greatest need for simple and cost-effective solutions for preventable blindness
Conte para a gente quem é você e quem é seu público alvo
We wish to communicate primarily with doctors, specifically ophthalmologists, who will purchase our products. Secondary audiences are large medical firms who will look us up as competition and patients will also see this logo by visiting our website and exploring the benefits we provide through our technologies.
An Intuitive Ophthalmics logo and typeface that reflects the brand identity described above
Color logo that includes both text and graphics
-Colors may reflect a “cool” and “therapeutic “ feel to the company
-Logo may reflect “clear vision” or “a new vision for eye care”
-Please feel free to experiment!
Incorporate a professional typeface
Custom graphics are highly appreciated
Vector-based artwork is a MUST
We would especially like to have a design that has a recognizable (I.O.) in addition to the expanded company logo and name.
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