Como flyers começou a jornada do(a) design de logotipos
Nome da empresa
FLYERS ADVANTAGE has been formed to meet the existing demands of an important, steadily growing, defined target market segment of current travelers: Timeshare owners, Vacation Club members, Vacation home owners and owners of fractional (fractions of vacation homes). This particular group has invested in a vacation plan and/or accommodations and has the need to travel every year in order to make use of their (prepaid) lodging rights. As members of FA, they will be able to access lower priced airline tickets and will have improved availability of seats by using Charter airline tickets and specially priced regular airline tickets. FLYERS ADVANTAGE will provide charter services, through two air carriers from different major gateway cities in the United States to various major (high demand) Tourist destinations.
FLYERS ADVANTAGE, a membership based online travel company and charter airline, plans to inaugurate service in December 2009, using internet search engines, ticket wholesalers (“Consolidators”) and on certain routes become a ticket consolidator. It estimates to begin flight operations on chartered aircraft end of July 2010. The Company will provide its services to customers in North America (Phase 1) and Mexico (Phase 2), with focus on the before mentioned market niche.
Conte para a gente quem é você e quem é seu público alvo
Time share owners / users, time share industry in general (developers, sales personnel, reservation personnel), vacation home owners, Vacation clubs and Travel agencies
We are looking for a logo easy to be read and to be remembered.
1. No Cartoons - not cheap or childlike
2. The typeface should be clear, simple and bold. We want something that stands out, but not too fancy too (artistic).
Maybe with two colors (one for Flyers and the other one for Advantage) The letters could have different shades (from lighter to darker). Maybe underlining the word Advantage from A to the end of word.
Attached some examples of unfinished logos that we like:
Please feel free to experiment with colors!
The files we will require are (for web site & stationary):
Print file format - .ai (CMYK)
Web file format - .jpg and layered .psd (RGB)
If you use any stock images or clip art in the logo please make sure that there are no rights connected with them and we can use the images / the logo commercially without any problem.
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