Como Colmar Brunton começou a jornada do(a) design de logotipos
Modernising the Colmar Brunton logo to better reflect the brand attributes of energetic and contemporary.
Nome da empresa
O que te inspira e como você imagina o design para seu negócio?
Colmar Brunton is Australia's largest independent market and social research agency - and we work with some of Australia's largest blue chip companies in providing the latest insight into their customers. We are a full service agency and provide numemous different research products/approaches.
The current Colmar Brunton logo is 20 years old and needs modernising to better relect this growing company and changing brand values.
- Must retain the current corporate orange - but the teal is not mandatory. open to new colours here
- Needs to communicate that we grow our clients business by giving 'direction'
- Possible organic feel
- Keep 'intelligence' as a tagline
- I want the logo to be energetic - and represent the philosophy that our staff are the smartest, full of energy and most innovative people around
- I also want it to be clean, bold and contemporary
- I don't want the archer - it is too masculine and arrogant.