First and foremost, be CREATIVE!
1. The logo should contain a well-defined mark plus the text 'TVplus'
2. There should be an optional usage with the tagline 'Watch TV Better'
3. The mark should be strong enough to stand alone without the text, TVplus
4. This mark WILL be used on Television as a 'bug' (or 'dog' in some countries). That means think about it's usage as a monotone overlay on a TV screen similar to the way a TV network shows its logo in the corner during a show.
5. We are open to color exploration so please provide choices. However, our primary palette is currently in the blue family. This is NOT a requirement.
6. We've attached an image to give you a sense for the product experience. This is simply a visual reference and NOT to be followed literally as you design a logo.
7. This will also be used as an app icon on the iphone and ipad so this should be considered.