Como Mark Horner começou a jornada do(a) design de logotipos
Nome da empresa
OpenPress - This is a completely new brand.
OpenPress's mission is to print the most affordable high-quality textbooks in the world. The "Open" in OpenPress refers to openly-licenced textbooks, for example textbooks licenced under Creative Commons copyright licences, as well as the open process in which orders are aggregated. Through its website and through direct contact with schools, colleges and universities, OpenPress will aggregate demand for printed versions of openly-licenced textbooks. Through economies of scale, OpenPress will drive down printing costs and make affordable textbooks a reality for learners.
Conte para a gente quem é você e quem é seu público alvo
Schools and tertiary institutions as well as organisations that want to sponsor the printing of textbooks.
Web 2.0 logo
Preferably bold primary colours
Usable in print and as logo for a website
Don't use gradients and cyan, yellow and magenta
Our initial thinking was that it should not be a text-only logo, an icon must be included that can be used in branding on books and brochures, but a text-only one might work so you know our bias but feel free to convince us otherwise.