Como Cratus começou a jornada do(a) design de logotipos
Nome da empresa
Cratus Group is based out of Australia, with offices in Hong Kong and China. We have a number of divisions across Mining, Commodities and Resources Trading and Property.
Cratus has very strong ties and trade relationships with China and Hong Kong.
Cratus has high level dealings with large Multinationals and State Owned Enterprises, with the majority of work being under taken through strong and well developed relationships.
The Mining Sector - we specialise in finding and undertaking due diligence and acquisition of mining assets on behalf of clients.
The Resources and Commodities Division - Source and negotiate, the sale and international shipping of commodities such as iron ore, coal, barley.
The Property Division - Focuses on selling stock on behalf of property developers, who need assistance with selling a constructed and ready to occupy building or unit through our large distribution channels.
Conte para a gente quem é você e quem é seu público alvo
The target audience, ranges from senior management in Australia and China, to corporate property firms through to individual property investors including mums and dads throughout australia and asia, in terms of our property arm - they need to find it easy to identify / understand, both in Australia / Hong Kong and China
We require a logo that incorporates the name at a minimum “Cratus” or “Cratus Group” in saying this we need a logo (in terms of the Graphic) that could also stand on its own without the name if we so choose in the future.
The word Cratus comes from Greek Mythology and was the god of strength, might, power and sovereign rule, Cratus was also the father of Nike (Victory). The name is as close as we need to be to Greek mythology, we are in a business operating in the corporate arena, and the logo should sit comfortably within this space, however there is room to push the boundaries.
Ideally the logo should be identifiable if a sent on a fax, (ie legible in black and White)
The design must be corporate and have presence. We are happy to answer any queries if this helps fine tuning a logo.
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