We primarily deal with corporate clients. What we are finding is that the majority of our clients can use our services from at least 2 if not 3 of our companies and we are aiming to get this message across by creating one identity which encompasses these companies.
Conte para a gente quem é você e quem é seu público alvo
Nader Group will primarily be used by our Business Development Manager and the Director when dealing with corporate clients.
The concept behind the Nader Group is to have one identity to promote our existing companies. Typically the logo that you will be designing will be on the front of our business cards whilst on the back we will placing the logos of the companies which the Nader Group encompasses.
The type of identity that we are after will need to include a logo and the words Nader Group. This brand needs to come across as professional due to the nature of our clients.
What we are after:
A good example would be a logo to the left with the words Nader Group to the right. An example of this style can be seen at http://www.clearfoundation.com. This is not essential though. The reason we like this logo is that it is reasonably modern however it still has a corporate feel.
We do not want any initials like NG in the logo design.
We are a blank canvas as far as color schemes and creativity are concerned.
We are looking to push this project ahead as soon as possible so we will be giving feedback regularly until we get the look and feel we need.