I'm a young 2 pharmacy owner in Australia. Currently my pharmacies are unbranded and bland, but well known and respected by the community. They are strongly community focused and service driven, rather than price. I would like to stay personal and professional, without customers feeling they are shopping in large franchised chain. Our individual personality is our point of difference to the larger franchised pharmacies in competition to me only 70m away.
I already have loyal customers from the local area but to compete against the big guys I need more. This logo needs to appeal to potential customers, both people walking past and throughout my expanding advertising. The branding needs to be eyecatching and acceptable to ALL AGES. Polite and still professional for the older generation (the largest proportion of my business), yet fun and adorable to the young and middle aged... who are the new customers I want to win over. 85% of customers would be female.
I need an icon/logo to represent my pharmacies, so I can use it across all areas... My outside banners, inside merchandising, all stationary (labels, bags, business cards etc) and advertising newsletters.
I have an idea to use an adorable pig in the logo (My name is Anthony Piggott, hence the pig). The pig (despite not being health related) can be super cute (especially strong for females), fun and eye-catching. I mainly need it to be recognisable to represent my name. It will not take away the importance that this is still a pharmacy.
One pharmacy is Piggott's Hamilton Pharmacy. The other is Piggott's Blackbutt Pharmacy.
You may leave in or out Australian Pharmacy Cross (see it's in the attachment), and you are free to alter its colours.
Colour scheme is open. Both pharmacies currently use alot of a deepish green (also in attachment). I would like introduce a light pink throughout the logo, but am unsure if it can work??
Keep design simple and respectful that it's a pharmacy but modern.
The pig if you so wish to include it.. can later be built on in different poses to help advertise ".. and pig's fly with these prices","... you'll be happy as a pig in mud" etc
Good luck and thanks guys!