We locally grow salad lettuce organically, in the dirt and then move heaven and earth to get it to supermarkets in less than 1 day. Best freshness, best nutrition, no toxic chemicals
The target audience is millennial grocery shoppers. moms, women who are fit and want to be fit, women that care about toxins, and pollutions and want to protect themselves, their kids and their families from them.
I want the logo to connect emotionally with moms. To convey warm and comfort and health and clean and safe. Maybe I want 5 Healthy Kids playing, maybe a field or barn in the image. Maybe different colors for the lettering up top, maybe like a 9-year-old girl drew it. communicating luxury and expensive, maybe clean and modern. maybe blues, greens, and browns, maybe some yellow like the sun. maybe not.
definitely warm, emotional, smiling, kids focused, playful, safe; maybe clean and modern, definitly not busy, something that mom would understand this is a healthy, good tasting, safe, authentic, proven way to get her kids the nutrients they need to grow up healthy and strong and happy.