THE POP BRAND – A QUICK OVERVIEW
Promise: Customizing Everyday Communication
Purpose: To inspire more colorful conversations
Values: Individuality - Inspiration/Creativity - Efficiency/Speed - Self Expression
Character: Fun - Casual - Beautiful - Energetic - Colorful - Personal - Natural (Fresh)
Audience: 18-25 year olds (60% Women - 40% Men)
LOOK + FEEL
To give you more creative freedom, we won’t get too specific here. Just think about visually representing the brand character and make sure we will stand out in the iTunes App Store and on Google Play.
Logo // This can be a word mark, pictorial mark, abstract mark or letter mark with the words “Pop messenger.” If you want, you can de-emphasize the word “messenger” and make “Pop” do most of the heavy lifting. The logo is what we’ll use in marketing materials such as our website, social media, email, app splash screen etc.
Please consider that an element of the logo is likely to be used as the app icon. Since “Pop” is a 3-letter word, we have the opportunity to explore using the brand name within the icon.
Another Note: We expect to move away from the chameleon icon and looking for totally new and fresh ideas. Get creative!
POP is a fun brand and a fun product. So have fun with the design.